Tag: Social Media
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The Fall of Photography
It really feels like photography is becoming less and less significant. While there’s probably an exponentially growing number of hobbyist photographers around the globe, its presence in the media is declining, and it doesn’t feel like any platforms are acting as the ‘home of photography’ – thanks for that change Instagram, once again, it’s an…
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Beating The Algorithm With Just $0.01
The algorithm – where to start? It’s constantly evolving. As time goes on, there’s more to consider. If there’s one thing that makes the algorithm favour you, it’s building a community or an audience of dedicated fans who will actively seek the next piece of content. Over the last few weeks, I’ve been following Ryan…
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A Written Reaction to Reaction Content
Reaction content has been around for years, but has recently risen in popularity which has led to a blurred line between fair use and profiting off of someones work. What is reaction content? Over a decade ago, TheFineBros was a popular YouTube channel, showing kids and teens reactions to viral videos and sharing this on…
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Podcast Power
In the last 17 years, we’ve become more familiar with the podcast, a combination of ‘iPod’ and ‘broadcast’ brought us the term in 2005, and they’ve risen in popularity, specifically over the last few years. Take any statements on history in this with a pinch of salt, this is from personal experience of audio consumption…
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Meat-Free Marketing
The world of meatless and dairy free alternatives is filled with creativity, with content taking a completely different turn than other brands in the food industry. It only takes one look at Oatly’s Instagram or some of the video from THIS to see what I mean. Whoever writes the copy for Oatly essentially creates an…
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The Dislike Dilemma
YouTube announced they’ll be removing the dislike count on videos to the public, while creators can still view these numbers if they wish – seeing it as a useful tool in developing content. The main argument I’ve seen in favour of keeping the dislike count comes down to tutorials. We’ve all been there, scouring the platform…
Zak Michaelwaite 